The Return on Email Personalization
About: Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.
Key Questions:
- How is email marketing impacting revenue?
- How is email personalization improving marketing results and revenue?
- What are the challenges to implementing email personalization?
- What should marketers do to effectively implement email personalization?
Report Findings:Revenue contribution from email marketing is up 18 percent year-over-year representing more than 20 percent of overall revenue, and is even higher for some key verticals.
Open and click-through rates are also higher YOY.
Email personalization is deemed highly effective by a wide majority of marketers.
Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates.
Many marketers struggle to bridge organizational silos and are challenged with getting C-level buy-in, which is necessary to implement personalization efforts.
The Research: 10 pages, 7 graphics, 2231 wordsBuy forFree with registration
Categories:
- Acquistion
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- Analytics
- AR - Augmented Reality
- Artifical Intelligence/Machine Learning
- Benchmark Data
- Business-to-Business
- CDP (Customer Data Platforms)
- CMO
- Consumer Survey
- Device Marketing
- Email Deliverability
- Email Marketing
- Email Marketing Agencies
- Everychannel/Omnichannel Marketing
- Financial Services
- Identity Management
- Lifecycle Marketing
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Media/Publishing
- Mid-Market
- Mobile Marketing
- Optimization
- People Based Marketing
- Personalization
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- Retail/eCommerce
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