The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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    Written by Nicholas Einstein, David Daniels 250ok, email delivery, deliverability, real-time data, analytics About: Published in January 2017, The Relevancy Group investigates email deliverability tools. Data from this research indicates that many marketers are leaving upwards of $300k on the table in the form of lost revenue due to delivery issues. Marketers are acutely aware of the risks and are allocating resources to delivery tools and services. Yet far too few currently have access to key delivery and performance data in real time, and are therefore at a distinct disadvantage. The Relevancy Group believes real-time access to email delivery data is an imperative for senders of all types.

    We address these topics:
    - The importance of email delivery analytics and real-time data. 
    - Best practices measuring email deliverability and improving inbox rates.
    - Data on breaches and phishing as it applies to email marketing.
    - What are the revenue expectations that marketers can expect based on delivery improvements?

    Report Excerpt
    : Without real-time access to key delivery and email performance data, the nearly 70 percent of marketers and brands who are concerned about flat or declining campaign performance simply do not have the requisite information at their disposal to make timely and informed decisions about sending practices to impact campaign performance. They are, in many cases, flying blind.

    The Research: 8 pages, 7 graphics, 2546 words

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