All Research

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Measurement and Attribution - Exploring a More Deterministic Approach

    Sponsored by Zeta Global

    Measurement and Attribution - Exploring a More Deterministic Approach

    by Nicholas Einstein and David Daniels

    About: Published in April 2019, The Relevancy Group explores the role of attribution in marketing and new approaches to deliver deterministic measurement.

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  • The Value of Data Appending

    Sponsored by Webbula

    The Value of Data Appending

    by David Daniels and Nicholas Einstein

    Published in March 2019, The Relevancy Group explores the importance and value of data appending. We look at how marketers are using appended data, their budgets, and challenges.

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  • Email Acquisition at Scale: Strategies, Tactics, and Benchmarks for Growth

    Sponsored by Zeta Global

    Email Acquisition at Scale: Strategies, Tactics, and Benchmarks for Growth

    by Nicholas Einstein and David Daniels

    Published in February 2019, The Relevancy Group explores the importance of email acquisition. The report provides trend data, tactics and framework to improve email acquisition programs.

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  • 2019 Marketing Trends – The Rise of Individualization

    Sponsored by Zeta Global

    2019 Marketing Trends – The Rise of Individualization

    by David Daniels and Nicholas Einstein

    Published in February 2019, The Relevancy Group explores the top marketing trends of 2019 and shows how individualization adoption will rise to replace basic personalization techniques. The paper explores tactics and provides data that supports that email is not being replaced.

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  • Making the Case for an Email Marketing Agency Partner

    Sponsored by Trendline Interactive

    Making the Case for an Email Marketing Agency Partner

    by David Daniels and Nicholas Einstein

    Published in January 2019, The Relevancy Group explores how email marketers are developing their marketing campaigns in-house and we investigate the benefits of utilizing an email marketing agency.

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  • Reaching Subscribers Beyond the Inbox

    Sponsored by LiveRamp

    Reaching Subscribers Beyond the Inbox

    by Nicholas Einstein and David Daniels

    Based off of new research by The Relevancy Group and sponsored by LiveRamp we investigate how data onboarding can be used to extend the value of email marketing beyond the inbox.

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  • The Value of Integrated Email Services

    Sponsored by Cheetah Digital

    The Value of Integrated Email Services

    by Nicholas Einstein and David Daniels

    Based off of new research by The Relevancy Group and sponsored by Cheetah Digital we investigate the the value of integrated services.

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  • Optimizing Email Deliverability with AI

    Sponsored by Return Path

    Optimizing Email Deliverability with AI

    by David Daniels and Nicholas Einstein

    Based off of new research by The Relevancy Group and sponsored by Return Path we investigate the state of deliverability and how AI can be utilized to optimize inbox placement.

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  • The Power of Email Verification and Multi-Method Hygiene

    Sponsored by Webbula

    The Power of Email Verification and Multi-Method Hygiene

    by David Daniels and Nicholas Einstein

    Published in July 2018, by The Relevancy Group and sponsored by Webbula, we explore the value and power of email verification and multi-method hygiene.

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  • Powering Person Based Marketing via Artificial Intelligence

    Sponsored by Zeta Global

    Powering Person Based Marketing via Artificial Intelligence

    by David Daniels with Nicholas Einstein

    Published in April 2018, The Relevancy Group survey data proves that those that are using AI to personalize email marketing at the individual level are more successful than marketers using human-curated personalization content at the individual level.

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  • The Value of Blending Email Marketing and Addressable Advertising

    Sponsored by Merkle

    The Value of Blending Email Marketing and Addressable Advertising

    by David Daniels and Nicholas Einstein

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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  • The Email Individualization Imperative

    Sponsored by OneSpot

    The Email Individualization Imperative

    by Nicholas Einstein and David Daniels

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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