All Research

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  •  
  • Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization

    Sponsored by Zeta Global

    Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization

    by David Daniels with Nicholas Einstein

    Published in May 2017, we take an extensive look at machine learning, specifically personalization artificial intelligence. The research looks at the which machine learning personalzation technologies are being utilized.

    Buy for
    Free with registration

    Learn More

  • The End of Last Click - An Examination of Attribution

    Sponsored by Zeta Global

    The End of Last Click - An Examination of Attribution

    by Nicholas Einstein with David Daniels

    Published in March 2017, we take an extensive look at attribution methods and review which measurement tactics worked in 2016 and those that need to be updated in 2017.

    Buy for
    Free with registration

    Learn More

  • The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    Sponsored by 250ok

    The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    by Nicholas Einstein, David Daniels

    Published in January 2017, The Relevancy Group investigates email deliverability tools. Data from this research indicates that many marketers are leaving upwards of $300k on the table in the form of lost revenue due to delivery issues. Marketers are acutely aware of the risks and are allocating resources to delivery tools and services. Yet far too few currently have access to key delivery and performance data in real time, and are therefore at a distinct disadvantage.

    Buy for
    Free with registration

    Learn More

  • The Future of Relevance

    Sponsored by Zeta Global

    The Future of Relevance

    by David Daniels

    Published in November 2016, We are rapidly moving into a new phase, the future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing.

    Buy for
    Free with registration

    Learn More

  • Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    Sponsored by Branch

    Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    by Nicholas Einstein with David Daniels

    Published September 2016, First of its kind of research on deep linking, the process of ensuring email marketing messages correctly link to mobile applications. TRG explores adoption, challenges as well as the ROI of utilizing deep linking appropriately. 8 pages, 5 graphics 2663 words

    Buy for
    Free with registration

    Learn More

  • The Science Behind Customer Engagement: How Machine-Learning Drives Action

    Sponsored by Persado

    The Science Behind Customer Engagement: How Machine-Learning Drives Action

    by David Daniels

    Published September 2016, The Relevancy Group investigates the value emotions, cognitive machine learning platforms. New machine learning technologies allow marketers to create engaging emotional intelligent content in order to improve personalization. Persado’s Cognitive Content Platform is one such example. Marketers leveraging machine learning content automation have experienced 22-266 percent performance lifts. 9 pages, 5 graphics, 1975 words.

    Buy for
    Free with registration

    Learn More

  • The Value of Advanced Data Modeling

    Sponsored by Zeta Global

    The Value of Advanced Data Modeling

    by Nicholas Einstein, David Daniels, John Polcari, Amy Jones

    Sophisticated marketers who build effective clustering models that inform segmentation, propensity models that drive predictions, and collaborative filtering models that drive recommendations are realizing gains on their investments today and will be better prepared to meet the increasingly demanding needs of modern consumers.

    Buy for
    Free with registration

    Learn More

  • The Value of Cloud Email Delivery – Perfecting the Efficiency of the Email Infrastructure

    Sponsored by SparkPost

    The Value of Cloud Email Delivery – Perfecting the Efficiency of the Email Infrastructure

    by David Daniels and Nicholas Einstein

    Published in January 2017, The Relevancy Group looks at the value of placing the email delivery infrastrcuture in the cloud

    Buy for
    Free with registration

    Learn More

  • Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    Sponsored by PostUp

    Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    by Nick Einstein, David Daniels

    Published February 2016, Growth is the key to any successful business, especially publishers. Email marketing allows you to explore different tactics to reach an unlimited growth potential. The white paper will discuss the following topics: The role of email marketing for publishers in 2016, How email is fundamentally different for publishers Key strategies and tactics to leverage in 2016, How to test and optimize with focus on consumption. 10 pages, 2 graphics

    Buy for
    Free with registration

    Learn More

  • Driving Extraordinary Email Marketing Results Through Omnichannel Analytics

    by Nick Einstein, David Daniels

    Published November 2015, As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue.

    Buy for
    Free with registration

    Learn More

  • The Value of Services for the Omnichannel Marketer

    Sponsored by Epsilon

    The Value of Services for the Omnichannel Marketer

    by David Daniels

    Published October, 2015 Email marketers flock to analytical, strategic, and as always, deliverability services. Attribution services can be the means to bring marketers together from different channels in order to improve the accuracy of their program measurement. Thirty-six percent of marketers recognize the value of strategic services to assist in optimizing their programs. Marketers seek recommendation technology and analytics that can be automated. Even though behavioral and event-driven data can provide tremendous value, fewer marketers utilize it because the velocity of data exchange and the difficulty to integrate it. Data integration and Services are necessary for success. Those marketers that utilize data and increasing number of channels have a higher return on investment than those that do not.

    Buy for
    Free with registration

    Learn More

  • Assessing The Return on Email Marketing Strategy

    Sponsored by Adobe Campaign

    Assessing The Return on Email Marketing Strategy

    by David Daniels and Nicholas Einstein

    Published September, 2015 The Relevancy Group and Adobe partnered on a research study that analyzed the strategies and tactics being employed by email marketers. We then categorized respondents into three buckets based on program sophistication: classic, dynamic, and contextual. The data reveals that marketers who are able to harness the power of real-time, contextual data are far more satisfied with their programs, and drive higher revenue than those who stick to the basics.

    Buy for
    Free with registration

    Learn More


  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget