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Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

    Sponsored by QuickPivot

    The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

    by David Daniels, Nick Einstein

    Published October, 2015 With QuickPivot, The Relevancy Group findings highlight that email marketing remains the most effective channel in delivering revenue to multichannel marketers, but that connected marketing organizations that effectively leverage cross channel data can drive over twice the return of those that do not.

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  • The Value of Multichannel Real-Time Segmentation

    Sponsored by Zeta Global

    The Value of Multichannel Real-Time Segmentation

    by David Daniels, Nicholas Einstein, John D. Polcari, Amy Jones

    Published July, 2015. Marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

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  • Email Value Calculator

    Sponsored by The Relevancy Group

    Email Value Calculator

    by David Daniels

    This spreadsheet is a serving suggestion to get you started along the path to discover the value of your subscribers. It is a good place to start, well at least more scientific than the back of that cocktail napkin. Paper length: 1 Excel file, 2 tabs.

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  • Embedded Video In Email: Exploring Its Viability As a Marketing Tactic

    Sponsored by The Relevancy Group

    Embedded Video In Email: Exploring Its Viability As a Marketing Tactic

    by David Daniels

    Video in email has always made sense in theory, but technical challenges made it impractical for general applications. This paper leverages data from The Relevancy Group surveys, interviews with marketer end-users, and other sources to shed light on best practices for this emerging approach to email marketing. Published June, 2013. Paper length: 7 pages, 3 graphics.

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  • Exploring the Benefits of Real-Time Email: Driving Marketing Effectiveness

    by David Daniels

    An Idea conceived by David Daniels, The Real-Time Email Value Ladder is a guide to getting started with Real-Time Email. The Ladder progresses from the easiest things to implement to some of the more involved tactics, such as those that require leveraging data from disparate sources.

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  • Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    Sponsored by Express Analytics

    Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    by David Daniels with Chris Marriott

    This research study explores the notion of outsourcing marketing analytics versus stitching it together internally. Companies are increasingly seeking cloud based solutions to lower marketing costs and improve customer experience and engagement. Published September 2013. Paper length: 12 pages, 12 graphics.

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  • Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    Sponsored by Acxiom

    Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    by David Daniels

    Here I focused on value - not tactics. This paper should still resonate with CMOs or any executive attempting to turn things around or further gather value from customers. Published October, 2010. Paper length: 8 pages, 3 graphics.

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  • The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    Sponsored by Return Path

    The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    by David Daniels

    This report from The Relevancy Group, underscores the importance of using email intelligence data to boost email campaign revenue, and outlines the steps marketers need to take to optimize their email programs. Published September, 2012. Paper length: 15 pages, 14 graphics.

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  • The Precision Marketing Imperative: Tactics for Implementing a Framework

    Sponsored by Zeta Global

    The Precision Marketing Imperative: Tactics for Implementing a Framework

    by David Daniels with David A. Steinberg and John D. Polcari

    This research study is a primer for Precision Marketing. Yet even when pieces of the framework discussed herein is adopted, we find that it will drive a tremendous return on investment (ROI). Published in 2014. Paper length: 16 pages, 9 figures.

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  • The ROI of Social and Email Marketing: Tactics for Relevance and Results

    Sponsored by StreamSend

    The ROI of Social and Email Marketing: Tactics for Relevance and Results

    by David Daniels

    This is some sophisticated TRG research (2011) at the height of social and email of hysteria. Here you will find consumer and executive data with control groups as we discover the ROI of those that do things correctly can be 6x those that don't. Read on. Published in November, 2011. Paper length - 12 pages, 7 graphics.

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  • The Sea of Change in Data Driven Email Practices: Tactics for Lifecycle Marketing

    Sponsored by Yesmail Interactive

    The Sea of Change in Data Driven Email Practices: Tactics for Lifecycle Marketing

    by Chris Marriott

    Leveraging Relevancy Group executive survey data, this research details the challenges of the 21st Century Schizoid Marketing Organization and their desire to design orchestrated lifecycle's in order to steer customer engagement and create internal efficiency. Published in 2014. Paper length: 8 pages, 5 graphics.

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  • Global Perspectives: Consumer Attitudes Towards Digital Marketing

    Sponsored by The Relevancy Group

    Global Perspectives: Consumer Attitudes Towards Digital Marketing

    by David Daniels

    The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.

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