Making the Case for an Email Marketing Agency Partner

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by Trendline Interactive

    Written by David Daniels and Nicholas Einstein Trendline Interactive, Marketing,Services, Email Marketing, ROI, Optimization

    About: Published in January 2019, The Relevancy Group explores how email marketers are developing their marketing campaigns in-house and we investigate the benefits of utilizing an email marketing agency. The Relevancy Group in collaboration with Response:AI reveals how marketers are prioritizing investments in outside specialized expertise.

    Email Complexity and Importance Increases as Digital Transformation Takes Hold
    As more enterprises focus on the need to leverage technology to solve business and marketing problems, optimize processes, and embark on digital transformation initiatives, email has become even more critical. Driving positive customer experiences across channels is one primary goal of digital transformation and these customer experiences are increasingly mobile in nature. Forty percent of consumers state that their primary email device is their mobile phone and 26 percent state that it is their primary online shopping device. This is higher than any other device including laptops, desktops, and tablets. The increase in the complexity of customer touchpoints and communication opportunities requires specialized expertise. An executive survey by Response:AI, commissioned on behalf of Trendline Interactive, found that 78 percent of respondents somewhat and definitely agree that specialized expertise is required for email marketing and 80 percent state that they aim for their programs to be innovative. These aspirations require highly specialized email marketing and technology expertise.

    The Research: 6 Pages, 1 Graphics, 2795 words.

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