Optimizing Email Deliverability with AI

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by Return Path

    Written by David Daniels and Nicholas Einstein Email Deliverability, AI, ML, Artifical Intelligence, Email Marketing, Personalization

    About: Based off of new research by The Relevancy Group and sponsored by Return Path we investigate the state of deliverability and how AI can be utilized to optimize inbox placement.

    Key Questions
    • What is the state of email deliverability in 2018?
    • Why do consumers engage with email marketing?
    • Why is engagement important to improve email deliverability and inbox placement?
    • Are marketers ready to embrace machine learning-powered AI solutions?
    • How can artificial intelligence (AI) be utilized to improve email deliverability?
    • What benefits can marketers expect from utilizing AI for email deliverability?
    Key Takeaways
    • Inbox placement rates have been trending downward over the past three years, and as of the second half of 2018 had dropped to 87 percent.
    • Fifty-one percent of consumers state they like email to include products relevant to them and 41 percent say they like email that includes products that they have viewed online.
    • ISPs and mailbox providers are increasingly utilizing email engagement to meter delivery and inbox placement. They reward senders that have high engagement with inbox placement. 
    • The Relevancy Group is excited by the significant potential that AI will drive more valuable inbox experiences, and data indicates that the marketplace shares our enthusiasm.
    • Data indicates that marketers embracing AI have higher deliverability, engagement, and revenue.

    The Research 10 Pages, 4 Graphics, 2755 Words

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