The Return on Email Personalization

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by OneSpot

    Written by Nicholas Einstein and David Daniels OneSpot, Email Personalization, Email Marketing, Personalization, The Relevancy Group

    About: Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.

    Key Questions:

    • How is email marketing impacting revenue?
    • How is email personalization improving marketing results and revenue?
    • What are the challenges to implementing email personalization?
    • What should marketers do to effectively implement email personalization?
    Report Findings: 
    Revenue contribution from email marketing is up 18 percent year-over-year representing more than 20 percent of overall revenue, and is even higher for some key verticals.

    Open and click-through rates are also higher YOY.

    Email personalization is deemed highly effective by a wide majority of marketers.

    Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates.

    Many marketers struggle to bridge organizational silos and are challenged with getting C-level buy-in, which is necessary to implement personalization efforts.
    The Research: 10 pages, 7 graphics, 2231 words
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