The Value of Integrated Email Services

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  •  
  • Sponsored by Cheetah Digital

    Written by Nicholas Einstein and David Daniels Email Services, Email Marketing,

    About: Based off of new research by The Relevancy Group and sponsored by Cheetah Digital we investigate the the value of integrated services.

    Key Takeaways
    • Brands and marketers are deploying marketing services to support email and everychannel campaigns in record numbers, and are forecasting for growth
    • Those in Financial Services, Media/Publishing, and Retail/eCommerce, rely on specialized services at a greater rate than other business verticals
    • Marketers report that these specialized services help them more effectively address many of their top challenges: coordinating campaigns and communications across channels, among them
    • For many brands and marketers, a marketing solution that combines services and technology may provide an ideal scenario – 90% of marketers believe it’s important to work with a vendor has their own internal services team versus relying on services partners.

    The Research 8 Pages, 4 Graphics, 2755 Words


    Buy for
    Free with registration

  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget