The Value of Services When Implementing People Based Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  • Sponsored by Epsilon

    Written by David Daniels with Joe Laszlo Epsilon, The Relevancy Group, People Based Marketing, Services

    About: Published July 2017, The research explores the state of People Based Marketing and the role of services and tactics needed to optimize online revenue.

    Key Questions:

    • What is People Based Marketing and what is needed to move to a hyper relevant strategy. 
    • What are the challenges to implementing People Based Marketing?
    • What is the role of agency services and how implementing People Based Marketing can impact revenue?
    Report Findings: 
    We are moving to an approach in which the market targets customers at the individual level.  

    Adoption of identity management is up year-over-year. The Relevancy Group data from 2016 shows that adoption of these tactics was at roughly one-third of the market.

    First party ad sellers and the rise of Madtech (Martech+Adtech) are increasing the adoption of People Based Marketing.

    Brands that leverage People Based Marketing with outside agency services have higher revenue and better marketing KPIs (Key Performance Indicators) versus those marketers not utilizing these tactics.
    The Research: 10 pages, 8 graphics, 3181 words
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