Year Published - 2017
Sponsored by The Relevancy Group
State of The Email Marketing Industry and Five Tips to Optimize in 2018
Published March 2018. The latest survey data highlights the latest market trends and we offer suggestions to optimize for the future.
Buy for $299.00Free with registration
Sponsored by The Relevancy Group
Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors
Published December 2017. The ability to capture the tricky millennial segment, which is characterized by being digitally native, extensively nurtured, and brand affinity-neutered, has been a broad theme among marketers.
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Sponsored by The Relevancy Group
Customer Acquisition: Measuring The Efficacy of Tactics
Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.This research measures the effectiveness of it all.
Buy for $499.00Free with registration
Sponsored by The Relevancy Group
Customer Acquisition: Assessing Marketer Tactics
Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.
Buy for $299.00Free with registration
Sponsored by The Relevancy Group
Email Marketing Retargeting – Martech Innovator: Traverse
Published November 2017. The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results.
Buy for $299.00Free with registration
Sponsored by The Relevancy Group
Email Marketing Acquisition – 2017 Benchmark Report
Published November 2017. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition
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Sponsored by The Relevancy Group
Mobile Apps: The Early Maturity of a Key Mobile Marketing Channel
Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global
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Sponsored by The Relevancy Group
The Relevancy Ring - Email Agency Buyer's Guide, 2017
Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global
Buy for $2,495.00Free with registration
Sponsored by The Relevancy Group
Digital Video Advertising: Understanding the State of a Fast Evolving Market
Published in July 2017 this paper leverages The Relevancy Group executive survey data to explore the adoption of Digital Video Advertising and explores the opportunity and tactics that are needed.
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Sponsored by The Relevancy Group
Identity Management: Relevance and Accountability Across Devices, Time and Space
Published in June 2017 this paper leverages The Relevancy Group executive survey data to explore the adoption of Indentity Management and the various methods that are neede to market at the individual, People-based Marketing level.
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Sponsored by The Relevancy Group
Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors
Published in June 2017 this paper utilizes consumer survey data to investigate social sharing behaviors and attitudes within social networks.
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Sponsored by The Relevancy Group
People-Based Marketing: Unlocking the Opportunity of Individual-Level Data
Published in May 2017 this paper utilizes executive survey data to benchmark the adoption and impact of People-Based Marketing. The Relevancy Group’s data shows that the elements necessary to implementing People-Based Marketing.
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