Year Published - 2018

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  •  
  • Relevancy.AI Research Subscription

    Sponsored by The Relevancy Group

    Relevancy.AI Research Subscription

    by David Daniels and The Relevancy Group Analysts

    Relevancy.AI is an annual subscription to The Relevancy Group's original research. Based on your subscription level you receive up to 38 original research reports each year as well as access to our back catalog of research, data, webinars, and access to speak with tenured industry analysts.

    Buy for $15,000.00
    Free with registration

    Learn More

  • The Relevancy Ring - CDP Buyer's Guide 2019

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2019

    by Nicholas Einstein and Jeanniey Mullen

    The Relevancy Group analyzes eight CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include: ActionIQ, Arm Treasure Data, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium, and Zylotech

    Buy for $2,495.00
    Free with registration

    Learn More

  • The Email Marketing Automation Imperative – 2019

    Sponsored by The Relevancy Group

    The Email Marketing Automation Imperative – 2019

    by David Daniels and Nicholas Einstein

    Published in March 2019, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences.

    Buy for $399.00
    Free with registration

    Learn More

  • Spotlighting 2018 Martech Innovators

    Sponsored by The Relevancy Group

    Spotlighting 2018 Martech Innovators

    by David Daniels and Nicholas Einstein

    Published on 12/19/18, This year we are recognizing four vendors that stood out to us in 2018. The 2018 Martech Innovators are LiveRamp, MessageGears, OneSpot, and Return Path. We recognize these vendors for their unique and innovative approach to delivering solutions that optimize and digitally transform their client’s businesses.

    Buy for $499.00
    Free with registration

    Learn More

  • The State of Personalization in Business-to-Business – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Business-to-Business – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization of business-to-business marketers. This research investigates the 2018 personalization aspirations, budgets, and tactics of business-to-business marketers.

    Buy for $399.00
    Free with registration

    Learn More

  • The State of Personalization in Business-to-Business – 2018 Copy

    Sponsored by The Relevancy Group

    The State of Personalization in Business-to-Business – 2018 Copy

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization of business-to-business marketers. This research investigates the 2018 personalization aspirations, budgets, and tactics of business-to-business marketers.

    Buy for $399.00
    Free with registration

    Learn More

  • The State of Personalization in Travel and Hospitality – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the financial services industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of financial services marketers.

    Buy for $399.00
    Free with registration

    Learn More

  • The State of Personalization in Financial Services – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the financial services industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of financial services marketers.

    Buy for $399.00
    Free with registration

    Learn More

  • The State of Personalization in the Retail Industry – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the retail industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of retail marketers.

    Buy for $399.00
    Free with registration

    Learn More

  • AI Market Spotlight Guide 2018

    Sponsored by The Relevancy Group

    AI Market Spotlight Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations.

    Buy for $999.00
    Free with registration

    Learn More

  • The Relevancy Ring - Email Agency Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes five email marketing agencies and documents vendor selection as well as market trends.

    Buy for $2,495.00
    Free with registration

    Learn More

  • The Relevancy Ring - CDP Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2018

    by Nicholas Einstein and David Daniels

    The Relevancy Group analyzes six CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium.

    Buy for $2,495.00
    Free with registration

    Learn More


  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget