Email Value Calculator

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  • Sponsored by The Relevancy Group

    Written by David Daniels Email Marketing, Analytics, Value Calculation

    If you have seen TRG CEO David Daniels present, you might recall his discussion about the need to determine the value of the marketer's email addresses. In a Relevancy Group Executive survey of 402 of email marketing executives just 32% stated that they know the value of their email marketing email address. In David's book written with Jeanniey Mullen (“Email Marketing An Hour A Day”) David included some suggestions on how to value your email addresses.   This spreadsheet is a serving suggestion to get you started along the path to discover the value of your subscribers.  Developed with input from the DMA’s Email Experience Council this Excel spreadsheet offers an approach for retention lists and acquisition.  It is a good place to start, well at least more scientific than the back of that cocktail napkin.  Contact us to discuss how our team can help you manage strategic and value based opportunities.

    Knowing your email address value is very important as it is your currency to gain more budget dollars within your organization. On a micro basis, it can also be a decision tool to target offers to subscribers and segments.  Paper length: 1 Excel file, 2 tabs.

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